So, you’re ready to uplevel your business visuals. Amazing! But now you’re staring down two terms that sound kinda similar: headshots and brand photos. What’s the difference? Do you need both? Are they secretly the same thing dressed in different clothes?
Let’s clear it up once and for all.
First up: What’s a Headshot?
A headshot is exactly what it sounds like: a photo that focuses on your face. It’s your digital handshake. Your first impression on LinkedIn, your website, your “about me” page, or even your dating profile (hey, no judgment).
At Wax Pencil, we specialize in Kelowna headshots that feel like you. Not stiff. Not overly posed. Just real, confident, beautiful energy. Whether you’re a corporate queen, an artist, a wellness coach, or somewhere in between, your headshot should tell the world who you are before you say a single word.
And Brand Photos?
Brand photos are where the magic really expands. Think of them as your full business vibe in visual form. These photos can include:
- You in your workspace
- You doing your thing (talking to clients, creating, teaching, selling)
- Flat lays, product shots, behind-the-scenes, and those juicy candid moments that make people fall in love with your brand
In short, brand photos tell your story. They show what it’s like to work with you, what your energy feels like, and what sets you apart.
In short, brand photos tell your story. They show what it’s like to work with you, what your energy feels like, and what sets you apart.
If headshots are the intro, brand photos are the full conversation.
So… Which One Do You Need?
Honestly? It depends on where you’re at in your business.
Just starting out or updating your online profile? A fresh headshot is a great (and affordable) first step.
Launching a new website, updating your socials, or building out content? Brand photos will give you a full library of visuals to use across everything.
And if you’re still not sure? That’s what I’m here for. I’ll help you figure out the right session for your goals, your vibe, and your business needs. (Spoiler alert: sometimes a combo is the way to go.)

The Wax Pencil Experience
Here’s the thing. Whether it’s a Kelowna headshot session or a full-blown branding shoot, I’m not just taking photos. I’m capturing you. The real, magnetic, confident you that your dream clients are dying to meet.
We laugh. We dance (yes, sometimes literally). We make magic. And you walk away with images that feel like you on your very best day.
Want to see what that looks like? Check out our Business Branding page to see the difference a brand session can make.
Ready to Be Seen?
Still not sure what session you need? Or already know you’re overdue for a refresh? Let’s chat.
Headshot or brand shoot. Either way, you deserve photos that feel like you.
Contact me here and let’s start planning your shoot!