The Blog

Wax On—The Camera as Connection

A love letter to the weird, brilliant, beautiful humans who are building careers, becoming themselves, and using self-love as their strongest marketing strategy. This is where content  connects — and converts. 

My Latest Posts

Take The Stage Event

Why You Deserve Epic Photos of Yourself Rocking the Stage

You gave the talk of your life… and ended up with one blurry, back-row photo. It’s time to change that. In this post, I’m sharing why every speaker, coach, and leader deserves epic, high-quality photos of themselves in action — and what it’s really like behind the scenes of a Take the Stage photo day. (Spoiler: there’s music, hype, and major friend vibes.)

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Wax Pencil Imagery Now Has a Downtown Kelowna Location (and it’s AMAZE BALLZ)

I wasn’t planning to open a studio — but the universe had other ideas. What started as a one-off shoot at Bricks & Mortar turned into something that just felt right. Now, Wax Pencil Imagery has a bright, welcoming new home in Kelowna’s Landmark District. In this post, I’m sharing how it all came together, what the space means to me, and all the magic we’re now creating (including the part where I get to work with my daughter — cue happy tears).

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AI is Changing the Industry—What you need to know!

AI is cheap. Great right? Wait—not so great. 

Not if your brand is a higher end, expert, leader in the industry kind of brand. We can all tell when an image is AI and we immediately associate it with cheap, low end, not serious, never professional, Some guy trying to pull off LOOKING like a professional. 

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