A love letter to the weird, brilliant, beautiful humans who are building careers, becoming themselves, and using self-love as their strongest marketing strategy. This is where content connects — and converts.
Last week, something amazing happened — the Kelowna Youth Recovery Centre officially broke ground. This project has been over a decade in the making, and being part of it, from fundraising to photography to now sitting on the board of The Bridge, has been one of the most meaningful full-circle moments of my life.
You gave the talk of your life… and ended up with one blurry, back-row photo. It’s time to change that. In this post, I’m sharing why every speaker, coach, and leader deserves epic, high-quality photos of themselves in action — and what it’s really like behind the scenes of a Take the Stage photo day. (Spoiler: there’s music, hype, and major friend vibes.)
You’ve booked your headshot session. Yay! You’re one step closer to showing up online as your confident, magnetic self. But now comes the big question… What the heck do you wear?
So, you’re ready to uplevel your business visuals. Amazing! But now you’re staring down two terms that sound kinda similar: headshots and brand photos. What’s the difference? Do you need both? Are they secretly the same thing dressed in different clothes?
I wasn’t planning to open a studio — but the universe had other ideas. What started as a one-off shoot at Bricks & Mortar turned into something that just felt right. Now, Wax Pencil Imagery has a bright, welcoming new home in Kelowna’s Landmark District. In this post, I’m sharing how it all came together, what the space means to me, and all the magic we’re now creating (including the part where I get to work with my daughter — cue happy tears).
AI is cheap. Great right? Wait—not so great.
Not if your brand is a higher end, expert, leader in the industry kind of brand. We can all tell when an image is AI and we immediately associate it with cheap, low end, not serious, never professional, Some guy trying to pull off LOOKING like a professional.
